If you want to outrank your competitors in the SEO Battle of your industry, you need to make an extra effort and develop a longtail strategy. However, there is a clear trend among the companies that work with SEO to simply style and optimize for prestige keywords, which requires a lot of resources and money. Finally, it is also clear that prestige keywords do not convert at the same level as Longtail keywords.
First of all, I will highlight what a longtail search is. The term “The Longtail” was widely used by Chris Anderson, who in 2006 released the popular book The Long Tail: Why the Future of Business Is selling Less of More. The Anderson would say with the book, companies had to target their SEO work against optimizing specific keyphrases (i.e. Longtail-searches) for which the company would draw more relevant traffic and raise its conversion rate.
A longtail strategy is essentially about moving its SEO efforts where the competition is not. However, the most important thing is to find a unique and interesting angle to your company’s keywords where your competitors are not yet present, as it is usually easier to maintain a previously optimized first place rather than optimizing for searches where your competitor Already present.
The absolute most important thing when creating a new longtail strategy is in-depth søgeordanalyser with different approaches to your products. This way it is possible to optimize for every conceivable formulation and preference that can be connected to your product or service.
It is also a priority that the internal is optimized properly. It is important that your texts, titles and anchor texts are optimised for your longtail strategy. It cannot be emphasised enough how important it is that your texts and titles are unique. As an example, you can use an FAQ for internal optimization.
It’s also critical that you focus on conversion optimizer and therefore allow just conversion to be a most crucial parameter for your choice of new Longtail match types